- Blankos Block Party is a multiplayer blockchain recreation styled like an enormous block get together.
- The in-game NFTs characterize avatar designs and equipment that may be purchased and offered on Mythical Games’ net store.
- With its foray into blockchain gaming, Kellogg’s Pop-Tart model is aiming to drive engagement with Gen-Z customers who’re much less acquainted with the product.
Kellogg’s has made its first foray into blockchain gaming because it partnered with Mythical Games for NFT characters based mostly on Pop-Tarts for Blankos Block Party.
Blankos Block Party is a multiplayer blockchain recreation styled like an enormous block get together, with in-game NFTs that characterize avatar designs and equipment that may be purchased and offered on its market.
In Blankos Block Party, gamers can leap into an immersive social get together recreation the place they play with and in opposition to buddies in racing, vibe assortment, taking pictures, and brawl recreation modes. They may also rack up rewards and safe the rarest collectibles to construct their assortment.
For its first UK model marketing campaign in 20 years, Kellogg’s Pop-Tarts model has collaborated with Mythical Games to create a set of NFTs throughout the recreation with collectable and tradeable Pop-Tart-based characters known as Hip Pop, Punk Pop and Glam Pop.
Kellogg’s has recognized gaming as a key ardour of Gen-Z and with its foray into blockchain gaming, Pop-Tart is aiming to drive engagement with the demographic of customers between the ages of 18-24 who’re much less acquainted with the product.
“We’re very excited to taking Pop Tarts into the metaverse, a first for Kellogg’s in the UK. Pop-Tarts is a fun brand, and by creating NFT characters for a playful virtual world we can better engage with people, particularly Gen Z consumers,” mentioned Emer Hayes, Kellogg’s Pop-Tarts model lead.
The activation was overseen by built-in advertising and marketing and company providers firm, Dentsu UK&I, alongside DENTSU CREATIVE and Carat – Kellogg’s UK media company. It is the primary Web3 marketing campaign by Kellogg’s in Europe.
Alex Hamilton head of innovation at Dentsu Creative, mentioned: “This is a match made in metaverse heaven. We’re proud to work in partnership with Mythical Games’ signature title, Blankos Block Party to take Pop Tarts into this virtual world. Both are vibrant brands that fit well together on a number of levels.”
Kellogg’s will measure the success of Pop-Tarts’ presence in Blankos Block Party throughout plenty of metrics, together with the variety of Blanko NFTs offered, the share of gamers who play the Popified stage, and the share of gamers who go to Pop-Tarts Blankos in-store.
In September, Blankos Block Party launched on Epic Games Store, making it the primary blockchain recreation to be listed on the gaming market of Fortnite’s creator.
Sign up to the world’s largest crypto alternate Binance to purchase and promote cryptocurrencies.