There’s a new cryptocurrency on the town. But the one crash you’ll expertise with this one is from sugar.
Inspired by the latest headlines and dialogue round cryptocurrency, Hostess determined to capitalize by debuting their very own edible funding: Enter $TWINKcoin, the newest limited-edition Twinkie iteration to hit cabinets.
“We saw an opportunity to release a new take on fan-favorite Hostess Twinkies, to create the best investment consumers can make to satisfy their snacking needs,” a Hostess consultant instructed Decrypt. “With more than 12,000 cryptocurrencies already in existence, $TWINKcoin is the first coin-shaped golden sponge cake of its kind. And, what’s more, it’s a currency with a stable value — it’s always delicious!”
Compositionally, $TWINKcoins are indistinguishable from authentic Twinkies, with the identical dense cake and artificial cream filling; however as a substitute of the basic cylindrical mildew, the pecuniary pastries are shaped into coin-shaped discs. And whereas the greenback check in entrance of the title is a enjoyable nod to the $Cashtag used to trace discussions of a specific asset on-line, $TWINKcoin has nothing to do with blockchain (and does not require any information of cryptocurrency to take pleasure in).
Beyond being shamelessly gimmicky, Hostess’ resolution to name the product “$TWINKcoin” raised a few web eyebrows, given the reductive connotation “twink” typically holds in queer slang (even when the slur is probably derived from the deal with itself). The moniker is in some methods distastefully harking back to the AYDS food plan sweet campaigns of the 80s, oversight or not.
Cringeworthy names apart, this isn’t the primary time that delicacies met crypto. The New York-based beverage maker Long Island Iced Tea modified its title to “Long Blockchain Corp.” in 2017, inflicting shares to skyrocket over 200%. In 2021, Taco Bell joined the crypto collectable craze and minted their very own non-fungible tokens (NFT) that promptly offered out. Even Pringles hopped on the bandwagon, releasing restricted version CryptoCrisps the identical yr.
Alas, you gained’t be seeing $TWINKcoin on Coinbase anytime quickly – solely your enamel are assured to strike gold when buying these sponge muffins. The crypto confections might be purchased completely by PopWild for now, however like cybercash, provide is restricted: Those hungry for the candy shekels are restricted to three bins per particular person, they usually’re solely obtainable till Aug. 8.
So fill up now within the spirit of laissez faire economics whilst you have the prospect – given the snack’s infamous shelf life, they could even outlast bitcoin.
