“We are seeing a migration of talent from traditional finance to decentralized finance and crypto companies,” mentioned Alex Mashinsky, CEO of Celsius. “As we prepare for the next chapter of our growth, I am excited to see this top tier talent join our team with the exemplary leadership and wealth of experience that Denizkurdu and van Etten bring from Citigroup and UBS, respectively.”
“I am honored to be joining Celsius, a pioneer of innovation, as the financial services industry gets rapidly redefined” mentioned Denizkurdu concerning her new position. “My goal is to position Celsius as an industry leader in decentralized finance with a best-in-class, scalable infrastructure that will also meet regulatory expectations globally as they are established. Bringing in practices from traditional finance and applying them with the innovative mindset and approaches of fintech will be a part of this journey.”
Denizkurdu joins Celsius from Citigroup, the place she was the Chief Operating Officer and Head of Governance for Risk Management, reporting to the Chief Risk Officer and serving as a long-standing member of the Global Risk Management Executive Council. In this position, Denizkurdu targeted on implementation of firm-wide frameworks and processes that enabled efficient identification and administration of dangers whereas making the firm a greater and extra aggressive agency for its purchasers. She additionally held roles in Corporate Strategy and Country Risk teams. Prior to Citi, Denizkurdu was a Senior Buy-Side Research Analyst at AllianceBernstein the place she invested in Financial Institutions. In this position, she additionally suggested the U.S. Treasury Department on the administration of the ~$430bn TARP program.
Denizkurdu graduated Magna Cum Laude from NYU’s Leonard N. Stern School of Business with a B.S. in Finance and International Business. In 2020, she was chosen as a World Economic Forum Young Global Leader and has been a fellow in Aspen Institute’s First Movers Fellowship program since 2012.
“It’s a privilege to be part of the Celsius journey and to be in a position to drive future success”, mentioned van Etten after his first few months in his position. “The crypto-markets are providing great investment opportunities where I can leverage my experience of innovation paired with disciplined execution to create value for our customers, business partners and company. We are combining deep crypto expertise with seasoned leadership from traditional markets with the goal to redefine the financial services landscape permanently and for the better.”
Before becoming a member of Celsius, van Etten was in asset administration for twenty years in international management roles at ING, Voya, UBS and Nuveen. He has broad funding expertise and was liable for over $200 billion in shopper belongings in earlier CIO roles. Furthermore, van Etten has an operations background and labored in numerous advisory roles, specializing in effectivity applications at giant international monetary establishments. Van Etten operated at the most senior management ranges, with wealthy expertise in creating progress methods and designing the operations to assist the progress. He led the execution of numerous giant scale strategic initiatives that helped positioning companies for future success. He is a acknowledged skilled in investments innovation, enterprise restructuring and realizing sustainable enterprise progress in numerous shopper channels.
van Etten was born in Italy, raised in the Netherlands and holds a Master’s Degree in Econometrics and Operations Research from Tilburg University.
Celsius helps over one million prospects worldwide to seek out the path in the direction of monetary independence via a compounding yield service and immediate low-cost loans accessible by way of an online and cellular app. Built on the perception that monetary providers ought to solely do what’s in the finest curiosity of the prospects and neighborhood, Celsius is a blockchain-based fee-free platform the place membership gives entry to curated monetary providers that aren’t accessible via conventional monetary establishments. For further info please go to www.celsius.community.
SOURCE Celsius Network