The crypto and blockchain trade has lengthy been recognized to be a male-dominated space. In Singapore, for instance, 80% of the crypto holders are males, whereas solely 20% of them are ladies, in response to a report by US-based crypto change Gemini.
“In 2017, only 5% of women had invested in bitcoin. I found it unacceptable, because there is so much more to cryptocurrency. The underlying technology behind cryptocurrency, blockchain, is beautiful, and there is so much that it will do for the world—and women,” mentioned Nikita Sachdev, co-founder of crypto-focused advertising agency, Luna PR.
Before founding Luna PR, Sachdev labored as a business mannequin to repay her college pupil loans. In 2017, she began her personal modeling company, Luna Management, with her greatest buddy. She was then commissioned by some crypto companies to host a sequence of movies that specify the background and enterprise of these firms. This was her first contact with cryptocurrency.
Just a few well-placed investments yielded revenue for Sachdev. Then, in February 2018, Huobi, one in every of the largest exchanges in the world, approached Sachdev to rent her as a number. She interviewed founders whose tasks had been about to be listed on Huobi. “I got a lot of early exposure and understood the space more, and realized that this is what I want to do,” she mentioned to Oasis.
Sachdev based Luna PR in Dubai in 2020. Her staff has been carving out a nook in the crypto space since then, providing full-stack advertising, public relations, advisory, and occasion administration companies. In an interview with Oasis, Sachdev shared her enthusiasm in the direction of the crypto trade, in addition to her recommendation for ladies who’re getting their begin on this space.
The following interview has been edited and consolidated for brevity and readability.
Oasis (OS): How did you come to comprehend you needed to be an entrepreneur?
Nikita Sachdev (NS): My dad grew up in the slums and my mother misplaced her father when she was 9 years previous. They went from having non-comfortable lives to sharing a cushty one. Both of them understood the worth of cash as a result of they needed to battle to put themselves in a cushty place. As I used to be rising up, they emphasised training. They had been strict and made certain that my sisters and I had explored both sports activities, arts, or music.
My mother and father had been open-minded once I realized that I needed to go into enterprise. My dad was all the time chasing enterprise alternatives, so we had been on the transfer my complete life. I used to be born in Hong Kong, grew up in Cyprus, and later moved to the US, Greece, Singapore, and now Dubai. Our household moved for his work, and every time my dad had a chance, we packed our baggage and went. So work was all the time a precedence for my household. I grew up with that mentality.
I’ve seen my dad make it from nothing. He has been an inspiration. Today, I’m additionally a self-made entrepreneur. I’m very pleased with that.
OS: The blockchain trade has lengthy been dominated by males. However, you managed to construct a women-led staff. Was this by design?
NS: The enterprise is such a distinct segment. It is difficult to search out somebody that has a background in each PR and crypto. Here’s how I see it: if I’m going to coach somebody from scratch anyway, I would as properly give somebody new an opportunity. I’m not saying that I solely choose ladies, however much more ladies come to me and say they need to study. This is far much less frequent in males.
OS: What are a few of the challenges that you’ve encountered when explaining crypto to the normal public?
NS: Sometimes, after we’re making an attempt to get a crypto article out on conventional media, the journalists don’t need to choose it up as a result of it’s too technical. The problem is in making the technical phrases comprehensible and related to a lay viewers. But as the trade grows, journalists have gotten extra on this space.
OS: How does Luna PR staff choose crypto tasks to symbolize?
NS: We favor groups that aren’t nameless.
The second factor we take a look at is the fundamentals. We ask if it’s a meme coin, about the function and mission of the project, and the way it provides worth to the blockchain trade.
The third factor can be tendencies. We now attempt to get tasks associated to GameFi and the metaverse. Those are the tasks which can be more likely to succeed as a result of they’re maintaining with the tendencies. Then, we take a look at the group dimension and curiosity from traders. We additionally take a look at the staff and like them to be from extra developed nations, as these international locations usually have extra laws. The laws can provide protections to us if issues go haywire.
OS: What is the biggest piece of recommendation you’ve ever acquired?
NS: I’ve mentors who all the time push me to study. You can by no means cease studying. From a private perspective, one in every of my mentors all the time informed me to consider the greater image behind every thing. I set objectives, need to break ceilings, and love to present folks alternatives. That has all the time been my private mission and imaginative and prescient.
I’ve one other mentor who all the time tells me to work in one thing the place the sky’s the restrict. Find one thing the place there isn’t a cap on how a lot you possibly can develop. Write down your objectives and put them proper in entrance of your desk all the time. I really feel like that visualization energy of the thoughts is an actual deal.