-The signing ceremony of strategic partnership between consultant blockchain rewards platform, MiL.k and airasia rewards, the loyalty program of the airasia Super App was held in Kuala Lumpur.
-MiL.k is a consultant life-style blockchain service supplier which integrates rewards factors and connects high companies of every sector similar to Yanolja (No.1 OTA), CU (No.1 comfort retailer), and so on.
-In 2022, MiL.k surpassed over 1.1 million customers in South Korea, and it goals to develop its strategic partnerships globally to supply cross-border companies.
– Through the partnership, airasia Super App with 51 million customers throughout Asia is taking part in the MiL.k Alliance. Two corporations will collaborate on level integration and co-marketing actions to supply advantages to global customers
SEOUL, South Korea, Sept. 20, 2022 /PRNewswire/ — Milk Partners (CEO Jayden Jo), which operates the blockchain-based loyalty platform “MiL.k,” introduced on the twentieth that the corporate has signed a contract centered on level integration with BIGLIFE, which operates and manages the airasia rewards program.
Blockchain-based loyalty platform MiL.k signed a partnership contract with airasia rewards, starting its global expansion in SEA.
The signing ceremony was attended by Jayden Jo, Chief Executive Officer of Milk Partners, which operates MiL.k service to 1.1 million customers in South Korea, and Ong Wai Fong, Chief Loyalty Officer of airasia rewards beneath the airasia Super App, which has over 51 million customers throughout Asia.
Through this partnership, the 2 corporations plan to combine the airasia rewards programme with MiL.k platform and its token, Milk Coin (MLK). With the combination, airasia Super App’s loyalty factors, also referred to as airasia factors might be related with MiL.k’s level ecosystem, and numerous co-marketing actions might be held focusing on global customers of airasia and MiL.k. It might be a large step for MiL.k to attach its 1.1 million customers which might be primarily from Korea to Asia’s quickest rising journey & life-style tremendous app platform & ecosystem. Furthermore, the partnership would be the first use case of airasia Super App to affix a blockchain ecosystem, which is intently related to customers’ day by day lives.
Airasia factors from airasia rewards, the airasia Super App’s buyer reward profit, is used to buy numerous companies and merchandise on the platform. In addition, it’s potential to make use of the factors of global corporations which might be affiliated with airasia by exchanging them for airasia factors via the ‘airasia xchange’ service in the app. Airasia members can use airasia factors to pay for journey merchandise similar to flights and lodge stays, and non-travel merchandise similar to meals supply, ride-hailing, duty-free purchasing, and life-style offers, all on the airasia Super App. A variety of companies are additionally accessible by way of the Super App similar to monetary companies, insurance coverage, courier companies, on-demand skilled studying programs and others.
Airasia rewards CLO, Ong Wai Fong mentioned, “MiL.k is one of the most successful examples of global blockchain projects” and “We plan to work closely together to raise awareness of the airasia Super App in the global blockchain industry. and provide a more satisfying point experience and benefits to customers of both companies.”
Milk Partners CEO Jayden Jo mentioned, “The partnership with airasia Super App is one of our remarkable accomplishments of global expansion. Starting with this partnership, we will continuously enlarge the ecosystem of MiL.k in the global market. Southeast Asia will be the starting point, and our vision is to become the first cross-border platform on blockchain.”
“MiL.k,” a blockchain-based level integration platform operated by Milk Partners, is a service that enables customers to alternate and combine factors from numerous companions via the digital asset “Milk Coin (MLK).” In lower than 2 and a half years because the service began in April 2020, it has proven fast development by forming partnerships with numerous corporations representing their sectors and earned over 1.1 million customers.
MiL.k has been making partnerships with high companies in Korea similar to “Yanolja” the No.1 OTA service, “CU” the highest comfort retailer model operated by BGF Retail, “INTERPARK” the main e-commerce platform, “Shinsegae Duty Free” the duty-free department of retail big Shinsegae group, “Megabox” one of many high movie show franchises, “Jin Air”, the LCC department of Korean Air, and so on.
As a prime instance of a blockchain-based service, MiL.k is predicted to develop its ecosystem by enlarging its strategic partnerships in SEA this 12 months.
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